Berkeley Financial Group run their own Consultancy, Bank and Trust. Which means we had to make sure their brand looks solid on each and every occasion.

We were originally tasked to update their current brand mark at the time, but as one good thing leads to another – our new concept eventually won the sympathy contest.

We’ve incorporated “pathways” as a distinctive part of the updated brand mark symbol. Associated with finding new ways of doing business and optimizing key resources directly linked to one’s prosperity and wellbeing.

Helping high-net-worth individuals and corporations requires diligence and expertise far beyond the ordinary. It also requires in-depth knowledge of how to do things differently. Thus the highlighted tagline was born.

Additional colors and hues are there to help color code distinctive entities within the group.

Payment cards are a must as well 💳

Finally, we have also designed two separate websites – berkeley.com and berkeleybank.com

Berkeley Financial Holding

Berkeley Financial Group run their own Consultancy, Bank and Trust. Which means we had to make sure their brand looks solid on each and every occasion.

Payment cards are a must as well 💳